About us
About us
Founders
Samer Karbouj,
Co-Founder & GM
Samer is the driving force behind the company.
He loves to keep his hands full by participating in the development of the products, marketing, and customer experience strategies.
Roula Naji,
Co-Founder & CEO
With her great passion for developing and creating healthy food recipes, and thanks to her specialized studies in the field of nutrition, she founded this company to provide delicious and nutritious foods that meet the needs of health-conscious individuals.
Through her partnership with nutrition experts and certified doctors specializing in conditions such as heart disease, diabetes, digestive disorders, and cancer, Rola ensures that the company's products are not only delicious but also nutritious and safe. Her vision, "Food for Health - Food for All," reflects her commitment to quality and building trust in the company's products.
Our
Philosophy & Essence
Our
Philosophy & Essence
Our Story
We are food enthusiasts, who have extensively researched and studied nutrition to provide high-quality foods and healthy alternatives.
In response to the growing demand for healthy and balanced nutrition, we’ve partnered with nutrition experts and certified doctors specializing in conditions like heart disease, diabetes, digestive disorders, and cancer.
This collaboration ensures our products are not only delicious but also nutritious and safe, meeting the needs of diverse health-conscious individuals. This is how our vision came to life,
MISSION
Our mission is to make every customer feel like our only customer through our core values of quality, service, competitive price and ethics.
VISION
“Food for health – Food for all”
Integrity
We take the time to do things right. We are committed to developing better foods made with high-quality ingredients that are full of flavor and safer.
Ethics
We strive to do the right thing all the time. We ‘re principled and fair in all of our dealings. We take personal responsibility to do our very best. Promises made are promises kept.
Innovation
We are inspired by our founder’s entrepreneurial spirit to combine culinary expertise with consumer research and food technology, so we may continue to lead the food world with our innovation.
Connectivity
We believe in connecting with our teammates, our customers, and our consumers to create meaningful relationships through trust and transparency.
Goodness
We continuously and enthusiastically cultivate goodness within our products, employees, consumers, and communities.
Quality
We succeed by making better products ones that consistently meet our customers’ expectations and are produced with exemplary food safety standards. We believe if it’s worth doing, it’s worth doing right.
Service
We recognize our success is tied to the success of our valued customers.
Despite our size and scale, we pay attention to the small details that matter.
When our customers need help, we strive to be surprisingly responsive problem solvers.
Competitive Price
We provide the best combination of performance and value, and We work hard to run an efficient business so we can always be competitively priced.